On Tuesday 21 August, social media was ablaze after a racist video surfaced of a South African man boasting about being on a Greek beach where no single black person was in sight. He used the K-word and the video was posted onto social media.
— Farah C. Fortune (@fcfortune) August 21, 2018
South Africans took to their Twitter to express their dismay at yet another video of a racist rant doing the rounds and called for the man to be identified and harsh action to be taken against him.
If indeed this is a representative of NIKE, the company must take a strong stand.
Adam Catzavelos must be fired, also taught a lesson like that Vicky through our courts. We can’t continue being subjected to naked racism or subtle.
This is highly offensive pic.twitter.com/9uZomNIN0A
— Fikile (Mr Fearfokkol) (@MbalulaFikile) August 21, 2018
The racist video which shows a man allegedly identified as Adam Catzavelos using the K word is absolutely unacceptable & has no place in our society. We must all work together to isolate racists & report these incidences to law enforcement agencies so they can be held accountable
— Min. Nathi Mthethwa (@NathiMthethwaSA) August 21, 2018
On the #AdamCatzavelos issue:
We have the power. Boycott the companies that support his business, write to his kids’ school for suspension, his gym for cancellation, his bank where his house is financed. We have to move the action from our thumbs on Twitter to the real world.
— Vusi Thembekwayo (@VusiThembekwayo) August 22, 2018
People began posting information on the man’s name and personal details including the businesses he works for, the brands that he works with and his family businesses. He was identified as one of the entrepreneurs profiled on 702’s Nedbank Business Accelerator programme in 2014 and he also worked for a business started by his father, St Georges Fine Foods. A number of Twitter users called for all companies who work with the business, including The Baron, Butcher Boys, The Butcher Shop & Grill and Braza, to boycott St Georges. His wife Kelly Catzavelos was also mentioned as a merchandising director at Nike and people called for Nike to be boycotted because of her connection to him.
He has deleted his social media pages so he knows what he said was foul. Watch the apology and how he employs black people warra warra warra !!! His name is Adam Catzavelos!!!! From St George’s Fine Food. pic.twitter.com/fKB83ZlaUZ
— Anele Mdoda (@Anele) August 21, 2018
Good that Black people are going to Boycott every business linked to Racist #AdamCatzavelos. Here is a full list. When you go to that Smokehouse in Braam, always remember you are giving money to Adam so he can go insult you on Holiday. pic.twitter.com/e4aIdcxQs6
— Superblack (@hostilenativ) August 22, 2018
— Mpumi Ngqula (@Mpum_mpum) August 21, 2018
Top story: Social Media From anti @sbukasimo: 'Meet Adam Catzavelos, husband to Kelly Catzavelos who is the Merchandising director at Nike. Both of them have deleted their social media pages. @Twinsondecks @nealcol @rob… pic.twitter.com/ueLTXSiW6S, see more https://t.co/WmLWeAhcVg
— we are anti (@weareanti1) August 21, 2018
On the same day Nike issued a short statement distancing itself from the matter. The statement read:
“Nike opposes discrimination and has a long-standing commitment to diversity‚ inclusion and respect. We believe in the power of human potential in everyone – of every race‚ religion‚ nationality‚ gender and sexual orientation
“We can also confirm that Adam Catzavelos is not a Nike employee‚” said Nike.
702 and Nedbank condemned the video and disassociated themselves with Catzavelos.
— 702 (@Radio702) August 21, 2018
On Wednesday 22 August, the Catzavelos family released a statement saying that he had been dismissed from the family business and that they are appalled by the video.
In a statement released on Wednesday morning, the family business where Catzavelos works, St George’s Fine Foods, says they are appalled by the video. https://t.co/0gf5emZ6hp
— 702 (@Radio702) August 22, 2018
“It is abhorrent and we fully disassociate ourselves from the sentiments expressed. We reject racism in any form. Adam Catzavelos has been dismissed with immediate effect from the family business, St George’s Fine Foods, and his minority shareholding will be unwound as soon as practically possible. Given the high-profile nature of this development, the business has been temporarily closed for the protection of all its staff. We have no further comment at this stage.”