What’s happened since Adam Catzavelos’s racist video rant went viral?

On Tuesday 21 August, social media was ablaze after a racist video surfaced of a South African man boasting about being on a Greek beach where no single black person was in sight. He used the K-word and the video was posted onto social media.

South Africans took to their Twitter to express their dismay at yet another video of a racist rant doing the rounds and called for the man to be identified and harsh action to be taken against him.

 

People began posting information on the man’s name and personal details including the businesses he works for, the brands that he works with and his family businesses. He was identified as one of the entrepreneurs profiled on 702’s Nedbank Business Accelerator programme in 2014 and he also worked for a business started by his father, St Georges Fine Foods. A number of Twitter users called for all companies who work with the business, including The Baron, Butcher Boys, The Butcher Shop & Grill and Braza, to boycott St Georges. His wife Kelly Catzavelos was also mentioned as a merchandising director at Nike and people called for Nike to be boycotted because of her connection to him.

On the same day Nike issued a short statement distancing itself from the matter. The statement read:

“Nike opposes discrimination and has a long-standing commitment to diversity‚ inclusion and respect. We believe in the power of human potential in everyone – of every race‚ religion‚ nationality‚ gender and sexual orientation

“We can also confirm that Adam Catzavelos is not a Nike employee‚” said Nike.

702 and Nedbank condemned the video and disassociated themselves with Catzavelos.

On Wednesday 22 August, the Catzavelos family released a statement saying that he had been dismissed from the family business and that they are appalled by the video.

“It is abhorrent and we fully disassociate ourselves from the sentiments expressed. We reject racism in any form. Adam Catzavelos has been dismissed with immediate effect from the family business, St George’s Fine Foods, and his minority shareholding will be unwound as soon as practically possible. Given the high-profile nature of this development, the business has been temporarily closed for the protection of all its staff. We have no further comment at this stage.”

https://twitter.com/Eusebius/status/1032234303604834304

 

  AUTHOR
Caxton Central

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