Football icon Jomo Sono appointed Ford brand ambassador and tasked to scout for a new number 10


Ford South Africa has teamed up with the legendary player, coach and club owner, Jomo ‘Black Prince’ Sono, and provided him with a new 4×4 vehicle to use in the search for a new number 10 as a Ford brand ambassador.

Sono is acknowledged as one of the most popular and respected South African soccer players of all time, including having a strong association with Orlando Pirates, which Ford currently supports as the official vehicle sponsor.

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Aside from his stint with the Buccaneers early in his career in the70s, Sono went on to play on the international stage, including stints at clubs in the United States and Canada, before returning to SA and setting up his own club, Jomo Cosmos.

Notably, Sono’s famous Buccaneers number 10 was retired by Pirates in honour of his legacy – one of only four shirt numbers to have been retired in the club’s esteemed 81-year history.

“It is a privilege and honour to welcome football icon Jomo Sono to the Ford family, as he has played such an integral part in the development of the sport in South Africa,” said Conrad Groenewald, director of marketing, sales and service for South Africa and Sub-Saharan Africa.

Besides being one of the sport’s most recognisable personalities, Sono has also played a crucial role in identifying and recruiting some of the country’s best players over the years who have gone on to represent local teams, Bafana Bafana, and top European clubs.

Sono will continue his scout work for talented players, and more so, he has been tasked to search and find the new number 10 for Orlando Pirates.

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Sono said, “I am delighted to become part of the Ford family, a brand that has an extremely proud history in South Africa. I look forward to being an ambassador for Ford and driving this amazing Everest in my efforts to scout for more players in the remotest of remote areas of our country.”

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